Exploring the Importance of Knowledge Management for CRM Success

Article, Other literature type English OPEN
Garrido-Moreno, Aurora; Padilla-Meléndez, Antonio; Águila-Obra, Ana Rosa Del;

After reporting a literature review on Customer Relationship Management (CRM) and knowledge management, some important issued arise, in particular related to the lack of success of CRM strategies implementation. The paper contributes to this proposing an int... View more
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