It's a Jungle Out There: Fantasy and Reality of Evaluating Public Displays

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Ojala, Timo ; Kostakos, Vassilis ; Kukka, Hannu (2011)

We present a summary of our experiences with a longitudinal deployment of interactive public displays in a city center. We argue that such deployments offer external validity and highlight a number of issues overlooked by lab studies. We also point out that these benefits come with substantial cost and difficulties.
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