publication . Other literature type . Article . 2012

When Construction Material Traders Goes Electronic: Analysis Of Smes In Malaysian Construction Industry

Dzul Fahmi Nordin; Rosmini Omar;
Open Access English
  • Published: 28 Dec 2012
  • Publisher: Zenodo
This paper analyzed the perception of e-commerce application services by construction material traders in Malaysia. Five attributes were tested: usability, reputation, trust, privacy and familiarity. Study methodology consists of survey questionnaire and statistical analysis that includes reliability analysis, factor analysis, ANOVA and regression analysis. The respondents were construction material traders, including hardware stores in Klang Valley, Kuala Lumpur. Findings support that usability and familiarity with e-commerce services in Malaysia have insignificant influence on the acceptance of e-commerce application. However, reputation, trust and privacy att...
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETY
free text keywords: Electronic Commerce (e-Commerce), Information and Communications Technology (ICT), Small Medium Enterprise (SME)
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Other literature type . 2012
Provider: Datacite
Other literature type . 2012
Provider: Datacite
Article . 2012
Provider: ZENODO
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