publication . Article . Other literature type . 2010

Enhancing Customer Loyalty towards Corporate Social Responsibility of Thai Mobile Service Providers

Wichai Onlaor; Siriluck Rotchanakitumnuai;
Open Access English
  • Published: 26 Jun 2010
Abstract
The aim of this research is to develop the understanding of corporate social responsibility (CSR) from consumers- perspective toward Thai mobile service providers. Based on the survey from 400 mobile customers, the result shows that four dimensions of CSR of Thai mobile service providers consist of economic, legal, ethical and philanthropic responsibility. These four CSR factors have positive impacts on enhancing customer satisfaction except one item of economic responsibility - profitability to shareholders. Ethical dimension has the strongest impact on customer satisfaction. Economic, legal, ethical, philanthropic responsibility and customer satisfaction have ...
Subjects
free text keywords: Corporate Social Responsibility, PriceFairness, Service Quality, Privacy Concern, CustomerSatisfaction, Customer Loyalty
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ZENODO
Article . 2010
Provider: ZENODO
Zenodo
Other literature type . 2010
Provider: Datacite
Zenodo
Other literature type . 2010
Provider: Datacite
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