Enhancing Customer Loyalty towards Corporate Social Responsibility of Thai Mobile Service Providers

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Wichai Onlaor; Siriluck Rotchanakitumnuai;
(2010)

The aim of this research is to develop the understanding of corporate social responsibility (CSR) from consumers- perspective toward Thai mobile service providers. Based on the survey from 400 mobile customers, the result shows that four dimensions of CSR of... View more
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