Mind Your Product-Market Strategy on Selecting Marketing Inputs: An Uncertainty Approach in Indian Context
Susmita Ghosh; Bhaskar Bhowmick;
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- Subject: Uncertainty | market | orientation | competitor | demand.
Market is an important factor for start-ups to look into during decision-making in product development and related areas. Emerging country markets are more uncertain in terms of information availability and institutional supports. The literature review of marke... View more