National Brand of Ukraine

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Anatolii Mazaraki; Svitlana Melnychenko; Tetiana Melnyk; Tetiana Tkachenko; Alexander Hladkyi; Serhii Bai; Galyna Piatnytska; Oksana Avdan; Oleh Hryhorenko; Tetiana Dupliak; Julia Zabaldina; Kateryna Kandahura; Liudmyla Lukashova; Anna Prysiazhnyuk; Anna Varibrusova;
(2018)
  • Publisher: «Scientific Route» OÜ
  • Identifiers: doi: 10.5281/zenodo.3749690, doi: 10.5281/zenodo.3749689
  • Subject: Nation brand | nation branding | export brand | country brand | country branding | place brand | place branding | state brand | state branding | innovation activity | international ranking

The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one... View more
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