MARKETING MIX THEORETICAL ASPECTS

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Margarita Išoraitė;
(2016)
  • Related identifiers: doi: 10.5281/zenodo.56533
  • Subject: marketing mix, price, product, place, promotion, advertisement, direct marketing

Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on ... View more
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