Marketing Mix Theoretical Aspects

Article, Other literature type OPEN
Margarita Išoraitė;
(2016)
  • Publisher: Zenodo
  • Identifiers: doi: 10.5281/zenodo.56533
  • Subject: marketing mix, price, product, place, promotion, advertisement, direct marketing

<strong><em>Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends ... View more
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