publication . Article . Other literature type . 2018

"TiCoSa" a 3d matrix conceptual model to investigate visitors' perceptions in an athletic event

Anestis Fotiadis; Russell Blair Williams;
Open Access English
  • Published: 15 Nov 2018 Journal: Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947, Copyright policy)
Abstract
Visitor behavior can determine athletic events structure making it an important consideration for managers. In this study visitor behavior is analyzed using a new managerial tool called “TiCoSa – Time, Cost, and Satisfaction Activity Blocks” which permits managers to see the time, cost and satisfaction distribution of visitor activities. Through this tool time periods were classified and used as a means of describing visitor flow and behavior in various time blocks within a day. Expenditure patterns were also identified in relation to specific cost blocks relating to the consumption of preferred products and services. Afterword satisfaction was evaluated for eac...
Subjects
free text keywords: Time and cost, visitor satisfaction, 3D matrix, athletic events., Sozialwissenschaften, Soziologie, Wirtschaft, Social sciences, sociology, anthropology, Economics, time and cost; 3D matrix; athletic events, Freizeitforschung, Freizeitsoziologie, Marketing, Leisure Research, Sport, Ereignis, Besucher, Verhalten, Zufriedenheit, sports, incident, visitor, behavior, satisfaction, 20400, 40200, athletic events, ddc:330, ddc:300, lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5
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ZENODO
Article . 2018
Provider: ZENODO
Zenodo
Other literature type . 2018
Provider: Datacite
Zenodo
Other literature type . 2018
Provider: Datacite
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