INSTANT MESSENGER (IM) APPLICATION USAGE AT WORKPLACE AND WORKING CULTURE OF A PUBLIC UNIVERSITY SUPPORTING STAFF IN KOTA KINABALU SABAH.
public university, instant messenger, TAM, Malaysia, work culture
Instant Messenger (IM) has becoming a new form of social relations tool in which people interact, dialogue, collaborate and exchange information. Many organizations and companies have adapted their management strategies with the utilization of IM applications, both internally or externally. The popularity of IM in local organizational management in such a way that government agencies, companies, universities, colleges and schools. The use of applications such as wechat, whatsApp messenger and telegram , naming a few, have created platforms to facilitate the organizational communication also in a public university such as Universiti Malaysia Sabah (UMS).