publication . Other literature type . Article . 2009

Cellular Phone Users- Willingness To Shop Online

Suki, Norazah Mohd; norbayah mohd suki;
Open Access English
  • Published: 27 Jun 2009
  • Publisher: Zenodo
This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presente...
free text keywords: Motivation, Online Shopping, Purchasing.
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Other literature type . 2009
Provider: Datacite
Article . 2009
Provider: ZENODO
Other literature type . 2009
Provider: Datacite
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