Digital Marketing Maturity Models: Overview and Comparison

Article English OPEN
Elina Bakhtieva (2017)

The variety of available digital tools, strategies and activities might confuse and disorient even an experienced marketer. This applies in particular to B2B companies, which are usually less flexible in uptaking of digital technology than B2C companies. B2B companies a... View more
  • Metrics
    0
    views in OpenAIRE
    58
    views in local repository
    40
    downloads in local repository

    The information is available from the following content providers:

    From Number Of Views Number Of Downloads
    ZENODO 29 20
    Zenodo 29 20
Share - Bookmark

  • Download from
    ZENODO via ZENODO (Article, 2017)
  • Cite this publication