STUDY OF IDENTIFYING AND PRIORITIZING THE AFFECTING FACTORS ON BANK BRAND CUSTOMER LOYALTY

Article OPEN
Zahra Aliyari ; Yosef Beygzadeh (2017)

Today, customer loyalty is the key to business success. By increased customers’ loyalty, market share and profitability level of enterprises will rise. Market perception along with planning and adopting appropriate strategies for making customers loyal and enhancing the... View more
Share - Bookmark

  • Download from
    ZENODO via ZENODO (Article, 2017)
  • Cite this publication