TO STUDY AND EXPLORE THE CUSTOMER ATTITUDE TOWARDS SAFER NATURAL PRODUCTS QUALITATIVELY FOR FMCG FOODSECTOR ECO-BRANDINGIN INDIAN SCENARIO

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Dr. Aparna Goyal*;
(2017)

As a minimum requirement people need and want to see clearly the food's description, the brand, the use by/ best before date, and the price. Respondents know that words lie, pictures mislead, and marketers tell stories. Consequently, the overriding principle of the prod... View more
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