STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

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Manish Dubey; Dr. Siddharth Saini; Dr. Srishti Umekar;
(2016)
  • Related identifiers: doi: 10.5281/zenodo.192999
  • Subject: Consumer behavior, consumer purchase preference, Retail Market
    acm: ComputingMilieux_MISCELLANEOUS

The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer... View more
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