Advertisement Effectiveness for Print Media: A Conceptual Model
Prateek Maheshwari; Nitin Seth; Anoop Kumar Gupta;
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- Subject: Advertisement Effectiveness | Conceptual Model | Effectiveness Dimensions | Print Media.
The objective of present research paper is to highlight the importance of measuring advertisement effectiveness in print media and to develop a conceptual model for advertisement effectiveness. The developed model is based on dimensions on which advertisemen... View more