publication . Other literature type . Research . 2013

Do Sustainability Experienced Travellers Prefer A More Rational Communication Of The Sustainability Of A Tourism Product?

Wehrli, Roger; Priskin, Julianna; Schaffner, Dorothea; Schwarz, Juerg; Stettler, Juerg;
Open Access
  • Published: 01 Dec 2013
  • Publisher: Zenodo
Abstract
This study examines empirically in four countries which communication style (emotional or rational) is most appropriate to address sustainability experienced travellers. There are only small differences compared to the average tourist. Rational communication elements which explain the sustainability of the product become more important for this specific customer group. However, most emotional communication elements are still more important in most countries, indicating that experienced tourists also process sustainability information in a heuristic way. + Sprache: eng + Reihe: ITW Working Paper Series, Tourismus 2/2013 + Fussnote: ISSN 1662-9019
Subjects
free text keywords: Sustainable tourism, Communication, Marketing, Empirical survey, Choice experiment, Conjoint, Experience
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Zenodo
Other literature type . 2013
Provider: Datacite
Zenodo
Other literature type . 2013
Provider: Datacite
ZENODO
Research . 2013
Provider: ZENODO
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