publication . Article . Other literature type . 2011

Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty

Yusof, J. M.; RUSNIFAEZAH MUSA; Rahman, S. A.;
Open Access English
  • Published: 27 May 2011
Abstract
With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in the context of retailing industry on the self-congruity theory. Whilst much of the self-congruity studies have incorporated functional store image, there has been lack of studies that examined social responsibility image of retail stores in the self-congruity studies. Findings indicate that self-congruity influence on store loyalty was mediated by both functional store image and social responsibility image....
Subjects
free text keywords: Self-congruity, functional store image, social responsibility image, store loyalty, social responsibility image
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ZENODO
Article . 2011
Provider: ZENODO
Zenodo
Other literature type . 2011
Provider: Datacite
Zenodo
Other literature type . 2011
Provider: Datacite
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publication . Article . Other literature type . 2011

Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty

Yusof, J. M.; RUSNIFAEZAH MUSA; Rahman, S. A.;