Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty

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Jamaliah Mohd. Yusof; Rosidah Musa; Sofiah Abd. Rahman;

With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in t... View more
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