publication . Article . Other literature type . 2015

Investigating wedding quality characteristics: Evidence from Kaohsiung

Hui-Chi (Rio) Liu; Pu-Han (Anderson) Jing; Yu-Yin (Joe) Chiu;
Open Access
  • Published: 10 Dec 2015
  • Publisher: MISC
Abstract
Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan. An analysis of the basic satisfaction dimensions of the Kano model was established based on the specifi...
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Subjects
free text keywords: Wirtschaft, Economics, Weddings; management; satisfaction; Kano model, Marketing, 20400, 40200, Weddings, management, satisfaction, Kano model, Weddings, management, satisfaction, Kano model, ddc:330, lcsh:Management. Industrial management, lcsh:HD28-70, lcsh:Marketing. Distribution of products, lcsh:HF5410-5417.5
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