publication . Article . Other literature type . 2017

BUSINESS MODELS ON SOCIAL MEDIA

Dr. Rasananda Panda; Dr. Bijal Mehta; Ms. Anushree Karani;
Open Access
  • Published: 06 Apr 2017
Abstract
Internet and Social Media have made a significant impact on all spheres including individual, corporate and businesses. Given the current scenario, the nature of the business sector is changing rapidly. Globalization and digitization has revolutionized the business practices. This change is evident in all types of business ventures from small scale to large scale. Role of social media is considered as a crucial aspect in today’s global business environment (Abuhashesh, 2014). Hence, business ventures are trying to keep themselves up to date with the flow. The study analyses the different business models on the internet and social media platforms that are used by...
Subjects
free text keywords: entrepreneurship, internet, social media, digital, start-ups, business models
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ZENODO
Article . 2017
Provider: ZENODO
Zenodo
Other literature type . 2017
Provider: Datacite
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