Evaluating Telepresence Experience and Game Players' Intention to Purchase Product Advertised in Advergame

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Zuhal Hussein; Nabsiah Abdul Wahid; Norizan Saad;
(2010)

In line with changes of consumers modern lifestyle has call for the advertising strategy to change. This research is to find out how game with telepresence and product experience embedded in the computer game to affect users- intention to purchase. Game content develope... View more
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