Analysis of Marketing Efficiency of Beef Cattle on "Tirto Sari" Livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan

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Riansyah Comdeca Surya Pratama ; Koesnoto Supranianondo (2017)

The purpose of this study is to find out the marketing efficiency of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan. The result of this study indicates that there are four varieties in terms of beef cattle marketing on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara, East Kalimantan: direct marketing of marketing type I, intermediate marketing of marketing type II and III and long-processed marketing of marketing type IV. The marketing agencies involved in the marketing process of beef cattle are livestock, small-sized enterprises, wholesalers, final consumers or slaughterhouse. The result of marketing efficiency calculation shows that each marketing type of beef cattle on “Tirto Sari” livestock at Sub District of Samboja, District of Kutai Kartanegara is considered to be efficient, ranging from 0 – 33%. After the calculation of marketing margin and farmer’s share, the most efficient marketing type is marketing type I (direct marketing), showing lowest value of marketing margin and highest value of farmer’s share. It is, then, followed by marketing type II (intermediate marketing), marketing type III (intermediate marketing), and marketing type IV (long-processed marketing).
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