publication . Other literature type . Article . 2013

Pricing Strategy Selection Using Fuzzy Linear Programming

Alaybeyoğlu, Elif; Y. Esra Albayrak;
Open Access English
  • Published: 06 Sep 2013
  • Publisher: Zenodo
Marketing establishes a communication network between producers and consumers. Nowadays, marketing approach is customer-focused and products are directly oriented to meet customer needs. Marketing, which is a long process, needs organization and management. Therefore strategic marketing planning becomes more and more important in today’s competitive conditions. Main focus of this paper is to evaluate pricing strategies and select the best pricing strategy solution while considering internal and external factors influencing the company’s pricing decisions associated with new product development. To reflect the decision maker’s subjective preference information an...
free text keywords: IF Sets, LINMAP, MAGDM, Marketing.
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Other literature type . 2013
Provider: Datacite
Article . 2013
Provider: ZENODO
Other literature type . 2013
Provider: Datacite
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