publication . Master thesis . 2017

Una mirada al mercado de venta y compra de calzado femenino en internet

Cardona Acosta, Paula Andrea; Botero Salazar, Verónica Alejandra;
Open Access Spanish; Castilian
  • Published: 01 Jan 2017
  • Publisher: Universidad EAFIT
  • Country: Colombia
Abstract
This work adresses the characteristics and individualities of the marketplace for buying and selling goods over the Internet, specifically as relates to women’s footwear -- To do this, the results of descriptive research carried out with 384 buyers and non-buyers of women’s footwear were analyzed in depth, along with three in-depth interviews with these customers to understand their willingness to purchase, identify the most extensively used websites for purchasing and selling women’s footwear in Colombia, and identify the drivers and barriers for purchasing shoes over the Internet -- The results obtained will be of great interest for the owners and leaders of o...
Subjects
free text keywords: Redes sociales - Negocios, MERCADEO POR INTERNET, COMERCIO ELECTRÓNICO, CALZADO, ENCUESTAS DE LA OPINIÓN PÚBLICA, PÁGINAS WEB, REDES SOCIALES, CANALES DE COMERCIALIZACIÓN, COMPORTAMIENTO DEL CONSUMIDOR, SEGMENTACIÓN DEL MERCADO, PREFERENCIAS DE LOS CONSUMIDORES, Internet marketing, Electronic commerce, Boots and shoes, Public opinion polls, Web sites, Social Networks, Marketing channels, Consumer behavior, Market segmentation, Consumers' preferences
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