publication . Article . 2017

Customer satisfaction with mobile operators’ services in Lithuanian rural areas

Pilelienė, Lina; Grigaliūnaitė, Viktorija;
Open Access English
  • Published: 01 Jan 2017
  • Country: Lithuania
In tough competitive conditions of Lithuanian mobile services market, customer satisfaction becomes one of the most important factors for customer retention and attraction. Lithuanian mobile market can be described as being in a maturity stage of its life-cycle: the prices and services of different mobile operators are quite similar. However, the network coverage and signal strength differs – main differences can be observed in rural areas of the country. Therefore, the scientific problem solved in the article is: what factors affect customer satisfaction with mobile operators’ services in Lithuanian rural areas? The aim of this paper is to assess customer satis...
free text keywords: Vartotojų pasitenkinimas, Mobilaus ryšio operatoriai, Customer satisfaction, Mobile operator, 005 Vadyba / Management
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