Customer satisfaction with mobile operators’ services in Lithuanian rural areas

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Pilelienė, Lina; Grigaliūnaitė, Viktorija;
  • Subject: Mobilaus ryšio operatoriai | Customer satisfaction | Vartotojų pasitenkinimas | Mobile operator | 005 Vadyba / Management

In tough competitive conditions of Lithuanian mobile services market, customer satisfaction becomes one of the most important factors for customer retention and attraction. Lithuanian mobile market can be described as being in a maturity stage of its life-cycle: t... View more
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