publication . Article . 2017

Streaming Italian horror cinema in the United Kingdom: Lovefilm Instant

Baschiera, Stefano;
Open Access
  • Published: 01 Mar 2017 Journal: Journal of Italian Cinema & Media Studies, volume 5, pages 245-260 (issn: 2047-7368, Copyright policy)
  • Publisher: Intellect
  • Country: Bangladesh
Abstract
This article investigates the distribution of Italian horror cinema in the age of video streaming, analyzing its presence and categorization on the platform Lovefilm Instant UK, in order to investigate the importance of ‘niche’ in what is known as the long tail of online distribution and the online availability of exploitation films. I argue that looking at the streaming presence of Italian horror and comparing it to its prior distribution on home video formats (in particular VHS and DVD) we can grasp how distribution and access have shaped the understanding of the genre. In particular, I address the question of the categorization of the films made by the S-VOD ...
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUS
free text keywords: Movie theater, business.industry, business, Advertising, Kingdom, Media studies, Instant, Art, media_common.quotation_subject, media_common
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