Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico

Conference object Portuguese OPEN
Gonçalves, Paulo; Sá, Inês; Vilas-Boas, Madalena;
  • Subject: Bluetooth marketing | Consumer behaviour | Technology | Mobile marketing

With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tabl... View more
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