Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico
Gonçalves, Paulo; Sá, Inês; Vilas-Boas, Madalena;
Subject: Bluetooth marketing | Consumer behaviour | Technology | Mobile marketing
With the increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today is visible the development of mobile marketing campaigns, ie marketing campaigns for mobile devices (mobile phones, smartphones, PDAs, tabl... View more
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