Negotiation platform for personalised advertising

Article English OPEN
Sousa, Luís Ventura de; Malheiro, Benedita; Foss, Jerry;
(2012)
  • Publisher: KU Leuven
  • Subject: Brokerage | Negotiation | Multiagent system

This paper describes a multi-agent brokerage platform for near real time advertising personalisation organised in three layers: user interface, agency and marketplace. The personalisation is based on the classification of viewer profiles and advertisements (ads). The go... View more
  • References (15)
    15 references, page 1 of 2

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