Determining the receptivity to the bluetooth marketing by the portuguese consumer

Part of book or chapter of book English OPEN
Sá, Inês; Gonçalves, Paulo; Vilas-Boas, Madalena;
(2015)
  • Publisher: ACPI - Academic Conferences & Publishing International
  • Subject: Bluetooth marketing | Consumer behaviour | Technology | Mobile marketing

With increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones... View more
  • References (12)
    12 references, page 1 of 2

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