Determining the receptivity to the bluetooth marketing by the portuguese consumer
Part of book or chapter of bookEnglishOPEN
Sá, Inês; Gonçalves, Paulo; Vilas-Boas, Madalena;
Publisher: ACPI - Academic Conferences & Publishing International
Subject: Bluetooth marketing | Consumer behaviour | Technology | Mobile marketing
With increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones... View more
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