Buying behavior and competition in the software market

Conference object English OPEN
Rosário, João Carlos Vinagre Ferreira do; Reis, António Palma dos;
  • Publisher: CAPSI
  • Subject: Software market | Switching costs | Open source software | Consumer behavior | Lock-In | Network effects | Information systems | Software buying decision

In the actual world, the impact of the software buying decisions has a rising relevance in social and economic terms. This research tries to explain it focusing on the organizations buying decisions of Operating Systems and Office Suites for personal computers and the i... View more
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