Quasi-film commercials. Analysis of selected car manufacturer campaigns
- Publisher: Wydawnictwo Uniwersytetu Łódzkiego
(issn: 1505-9057, eissn: 2353-1908)
PN1-6790 | commercial | commercial series | Literature (General) | spot | quasi-film | film
When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present...