Quasi-film commercials. Analysis of selected car manufacturer campaigns

Article English OPEN
Barczyk-Sitkowska, Agnieszka (2017)
  • Publisher: Wydawnictwo Uniwersytetu Łódzkiego
  • Journal: (issn: 1505-9057, eissn: 2353-1908)
  • Related identifiers: doi: 10.18778/1505-9057.43.12
  • Subject: PN1-6790 | commercial | commercial series | Literature (General) | spot | quasi-film | film

When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films. The goal of the article was to present... View more
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