publication . Other literature type . 2015

Why do we buy luxury experiences?: Measuring value perceptions of luxury hospitality services [Summary]

Mattila, Anna S.; Yang, Wan;
Open Access English
  • Published: 11 Nov 2015
  • Publisher: Virginia Tech
  • Country: United States
Abstract
The luxury segment of the hospitality industry has experienced substantial growth in the past decade. Unfortunately, the notion of perceived luxury values has received scant attention, and there is a lack of a valid framework to capture consumers' value perceptions in the context of luxury hospitality services. Using luxury restaurant as an example of luxury hospitality services, this paper aims to establish the structure of luxury hospitality values and their measures and to investigate the relationship between luxury hospitality values and purchase intentions. ISSN: 0959-6119
Subjects
free text keywords: Hedonic value, Luxury hotel, Experiential value, Luxury restaurant, Luxury values, Restaurant attributes, Hospitality sales
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Other literature type . 2015
Provider: VTechWorks
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