publication . Doctoral thesis . 2015

The Influence of Money on Goal Pursuit and Decision-Making: Understanding Money's Unique Impact on Goal Pursuit

Moran, Nora;
Open Access
  • Published: 07 May 2015
  • Publisher: Virginia Tech
  • Country: United States
Previous research suggests that activating concepts of money and wealth can increase motivation to achieve personal goals. In this dissertation, I investigate how money affects pursuit of important personal goals, and how this motivation may be affected by goal attainability. In eight studies, I show that priming concepts of money and wealth leads individuals to pursue important personal goals to a greater degree than control groups, but only when a goal is more attainable. In contrast, when a goal is less attainable, those primed with money will be less likely to work towards goals relative to control groups. Furthermore, I examine why money may have a detrimen...
free text keywords: money, achievement motivation, goal-directed behavior
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Doctoral thesis . 2015
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