Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry

Doctoral thesis OPEN
Punpugdee, Nuttapon;
  • Publisher: Virginia Tech
  • Subject: intangibles | security | co-alignment model | safety | hospitality | hotel | investment | strategy | strategic management
    acm: ComputingMilieux_MISCELLANEOUS

Safety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by the multinational hotel community, safety and se... View more
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