Investigating the Process of Valuing Investments in Intangibles: A Case Study in Safety and Security in the Multinational Hotel Industry

Doctoral thesis OPEN
Punpugdee, Nuttapon;
(2005)
  • Publisher: Virginia Tech
  • Subject: intangibles | security | co-alignment model | safety | hospitality | hotel | investment | strategy | strategic management
    acm: ComputingMilieux_MISCELLANEOUS

Safety and security have emerged as a major force driving change in the multinational hotel industry. As a problem area not well-developed in the literature but considered a crucial force influencing hotel firms' value by the multinational hotel community, safety and se... View more
Share - Bookmark

  • Download from
    VTechWorks via VTechWorks (Doctoral thesis, 2005)
  • Cite this publication