Market orientation and business performance: Evidence from franchising industry [Summary]

Other literature type English OPEN
Leea, Yong-Ki; Kim, S. H.; Seo, M. K.; Hight, S. K;
  • Publisher: Virginia Tech
  • Subject: Franchisor's market orientation | Competitive strategy | Business performance | Top management factors

This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical i... View more
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