The managerial flash sales dash: Is there advantage or disadvantage at the finish line? [Summary]

Other literature type English OPEN
Berezina, K.; Semrad, k.J.; Stepchenkova, S.; Cobanoglu, C.;
(2016)
  • Publisher: Virginia Tech
  • Subject: HotelFlash | salesGroupon | â„¢DiscountingElectronic | distribution channel

The central intent of this qualitative inquiry is to investigate the benefits, drawbacks, and performance measures of hotel room inventory distribution via flash sales websites. Key advantages and disadvantages of using such a distribution channel fall within the catego... View more
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