publication . Article . 2014

How to disrupt the growth in OTA bookings

Kennedy, Doug;
Open Access English
  • Published: 01 Nov 2014
  • Publisher: Hotel News Now
  • Country: United States
Abstract
Just last month HNN reported on a panel discussion at the Revenue Strategy Summit in New York City, saying that “the hotel industry has the highest costs of customer acquisition in the travel space.” Yet, online-travel-agency bookings continue to increase dramatically. For instance, Expedia reported third-quarter earnings that topped analyst estimates due to strong hotel bookings that boosted the company’s profit by more than 50% from the year-earlier quarter, according to Reuters. 26 NOVEMBER 2014 7:05 AM
Subjects
free text keywords: online travel agency, OTA, Booking, increase direct booking
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Article . 2014
Provider: VTechWorks
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