User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study

Doctoral thesis OPEN
Park, Kunsoon;
  • Publisher: Virginia Tech
  • Subject: Technology Acceptance Model (TAM) | Regression Analysis | Restaurant | Franchise | Intranet

This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (... View more
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