publication . Thesis . 2014

Measuring Consumer Emotional Response to Tastes and Foods through Facial Expression Analysis

Arnade, Elizabeth Amalia;
Open Access
  • Published: 15 Jan 2014
  • Publisher: Virginia Tech
  • Country: United States
Abstract
Emotions are thought to play a crucial role in food behavior. Non-rational emotional decision making may be credited as the reason why consumers select what, how, and when they choose to interact with a food product. In this research, three experiments were completed for the overall goal of understanding the usefulness and validity of selected emotional measurement tools, specifically emotion questionnaire ballots and facial expression analysis, as compared to conventional sensory methods in developing a holistic view of product interest and engagement. Emotional response to 1% low-fat unflavored and chocolate-flavored milk was evaluated by using an emotion-base...
Subjects
ACM Computing Classification System: ComputerApplications_MISCELLANEOUS
free text keywords: basic taste, emotions, milk, facial recognition software, facial expressions, facial coding
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Thesis . 2014
Provider: VTechWorks
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