publication . Doctoral thesis . 1990

Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness

Park, Jae Ok;
Open Access
  • Published: 01 Jan 1990
  • Publisher: Virginia Tech
  • Country: United States
The purpose of the study was to extend knowledge concerning the influence of self-image congruity and public self-consciousness on clothing behavior from the symbolic consumption perspective. Thus, relationships among the three major constructs, public self-consciousness (PSC), self-image/clothing-image congruity (actual self-congruity, ASC and ideal social-congruity, ISSC) and clothing-style preference (CSP), were examined. The five objectives that guided the study were to discover whether 1) a specific CSP is related to ASC or ISSC; 2) differences in respondents' CSPs among four different clothing styles exist; 3) individual differences in PSC are related to C...
free text keywords: LD5655.V856 1990.P377
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Doctoral thesis . 1990
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