Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix

Doctoral thesis OPEN
Adams, Meredith Elaine;
  • Publisher: Virginia Tech
  • Subject: wine tasting rooms | cellar door | marketing | promotion | wine tourism

Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wi... View more
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