publication . Doctoral thesis . 2001

Effects of Group Interactive Brainstorming on Creativity

Park-Gates, Shari Lane;
Open Access
  • Published: 16 Jul 2001
  • Publisher: Virginia Tech
  • Country: United States
Abstract
Corporations spend a great deal of time and money trying to facilitate innovation in their employees. The act of introducing something new, a product or a service that is viable and innovative is often increased by enhancing or nurturing creativity.This experimental study investigated the effect of group verbally interactive brainstorming (social interaction) on creativity, not by comparing the number of ideas generated on a simple task in a brainstorming session, but by assessing creativity in the final product of a complex heuristic task. The purpose of this study was to compare the effect of group interactive brainstorming to individual brainstorming on indiv...
Subjects
free text keywords: interaction and creativity, creativity tasks, teams and creativity, measures of creativity, perceptions of idea generation and creativity, brainstorming and creative product, electronic brianstorming and creativity, creativity and the environment, interior design and creativity, group interaction and creativity, industry and creativity, innovation and team interaction, brainstorming, social environment and creativity, ceativity, groups and creativity
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Doctoral thesis . 2001
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