publication . Doctoral thesis . 2001

Effects of Group Interactive Brainstorming on Creativity

Park-Gates, Shari Lane;
Open Access
  • Published: 16 Jul 2001
  • Publisher: Virginia Tech
  • Country: United States
Corporations spend a great deal of time and money trying to facilitate innovation in their employees. The act of introducing something new, a product or a service that is viable and innovative is often increased by enhancing or nurturing creativity.This experimental study investigated the effect of group verbally interactive brainstorming (social interaction) on creativity, not by comparing the number of ideas generated on a simple task in a brainstorming session, but by assessing creativity in the final product of a complex heuristic task. The purpose of this study was to compare the effect of group interactive brainstorming to individual brainstorming on indiv...
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Doctoral thesis . 2001
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