publication . Doctoral thesis . 2016

Application of Automated Facial Expression Analysis and Qualitative Analysis to Assess Consumer Perception and Acceptability of Beverages and Water

Crist, Courtney Alissa;
Open Access
  • Published: 27 Apr 2016
  • Publisher: Virginia Tech
  • Country: United States
Abstract
Sensory and consumer sciences aim to understand the influences of product acceptability and purchase decisions. The food industry measures product acceptability through hedonic testing but often does not assess implicit or qualitative response. Incorporation of qualitative research and automated facial expression analysis (AFEA) may supplement hedonic acceptability testing to provide product insights. The purpose of this research was to assess the application of AFEA and qualitative analysis to understand consumer experience and response. In two studies, AFEA was applied to elucidate consumers emotional response to dairy (n=42) and water (n=46) beverages. For da...
Subjects
Medical Subject Headings: food and beverages
free text keywords: automated facial expression analysis, milk, water, qualitative, theory of planned behavior, emotion, affect, bitter
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Doctoral thesis . 2016
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