The impact of online user reviews on hotel room sales [Summary]

Other literature type English OPEN
Ye, Q.; Law, R.; Gu, B.;
(2009)
  • Publisher: Virginia Tech
  • Subject: Online reviews | Online sales | Hotel | Hotel sales

Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the ... View more
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