publication . Article . 2017

Use FOMO to Create Urgency in the Booking Process

Open Access English
  • Published: 01 Jun 2017
  • Country: United States
Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster. People feel more compelled to buy if they believe they are about to miss out on a limited-time offer or a good deal. This type of urgency is about creating “scarcity value,” a concept that OTAs have mastered and implemented systematically on their OTA websites to stimulate purchase behavior.
ACM Computing Classification System: Hardware_MEMORYSTRUCTURESComputingMilieux_COMPUTERSANDSOCIETY
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Article . 2017
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