Use FOMO to Create Urgency in the Booking Process

Article English OPEN
(2017)
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY | Hardware_MEMORYSTRUCTURES

Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster. People feel more compelled to buy if they believe they are about to miss out on a limited-time offer or a good deal. This type of urgency is about creating “scarcity value,” a... View more
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