Establishing a Commercialization Model for Innovative Products in the Residential Construction Industry

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McCoy, Andrew P.;
  • Publisher: Virginia Tech
  • Subject: Commercialization | Innovation | Residential Construction | Adoption | Diffusion

Throughout the world, innovation is viewed as a critical factor in the future health of the construction industry. There is universal interest in successful commercialization of innovative construction products. This thesis focuses on the US construction industry's ab... View more
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