Optimal demand shaping strategies for dual-channel retailers in the face of evolving consumer behavior

Doctoral thesis OPEN
Mutlu, Nevin;
(2016)
  • Publisher: Virginia Tech
  • Subject: Dual-channel retailing | e-commerce adoption | adaptive learning | consumer choice | multi-period inventory | pricing

The advent of the Internet has not only enabled traditional brick-and-mortar retailers to open online channels, but also provided a platform that facilitated consumer-to-consumer information exchange on retailers and/or products. As a result, the purchasing decisions o... View more
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