Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis [Summary]

Other literature type English OPEN
Aday, J. B.; Phelan, K. V.;
  • Publisher: Virginia Tech
  • Subject: daily deals | LivingSocial | Groupon | hospitality marketing | content analysis

This study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from these firms are nonexistent. This research relied u... View more
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