publication . Other literature type . 2015

Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis [Summary]

Aday, J. B.; Phelan, K. V.;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Virginia Tech
  • Country: United States
Abstract
This study aims to identify the representativeness of hospitality and service industry firms on flash-sale sites such as Groupon and LivingSocial. Currently, academic findings related to the frequency of offerings from these firms are nonexistent. This research relied upon a content analysis rubric and daily measurement of offerings from randomly selected cities represented by Groupon and LivingSocial for a period of 6 weeks. The daily offerings for specific cities on the Groupon and LivingSocial sites were utilized as the primary data sources. Findings indicate firms in these industries, outside of restaurants, have shunned away from offering their services via...
Subjects
free text keywords: daily deals, LivingSocial, Groupon, hospitality marketing, content analysis
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Other literature type . 2015
Provider: VTechWorks
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