Personal Selling for the Forest Products Industry

Other literature type English OPEN
Smith, Robert L. (Robert Lee), 1955 August 21- ; Hansen, Eric, 1968- ; Olah, David F. (2009)
  • Publisher: Virginia Cooperative Extension
  • Subject: Wood Products | Commodity exchanges | Forest products industries | Salesmanship

The role of salespeople in today's forest products industry is evolving from order taking and price quoting to promoting mutually profitable value exchanges. This publication details the salesperson's responsibilities, describes successful sales strategies, and lists additional available resources.
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