Understanding Customers\' Healthy Eating Behavior in Restaurants using the Health Belief Model and Theory of Planned Behavior

Doctoral thesis OPEN
Lee, Sang Tak;
(2013)
  • Publisher: Virginia Tech
  • Subject: theory of planned behavior | healthy eating behavior | patronizing intention | casual dining restaurants | healthy belief model
    mesheuropmc: health care economics and organizations

A large portion of the American public is overweight and many are classified as being obese.  Obesity and unhealthy eating behavior are partially related to the increase in our society""s consumption of foods away from home. Accordingly, the Food and Drug Administration... View more
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