Developing a Retail Buying Model Based on the Use of Assortment Decision Factors

Doctoral thesis English OPEN
Bahng, Youngjin;
(2011)
  • Publisher: Virginia Tech
  • Subject: Decision Factors | Retail Buying | Clothing | Firm Performance | Characteristics of Company | Buyer's Experience | Retail Environment | Assortment Planning

As end-consumers are surrounded by a tremendous number of multi-channel retailers and their products, clothing retailers are exposed to numerous clothing samples with a variety of styles in various price ranges, offered by onshore and offshore manufacturers. Although ma... View more
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